Other streaming services have slightly different rules. If a level of password sharing becomes such that it would affect HBO's business, the company says there are ways to cut off usage. Users of the HBO Go app that comes with pay-TV HBO subscriptions play by similar rules (three concurrent sign-ins per account).
and relying on it as a marketing tool for young consumers who have not yet subscribed to their own pay-TV services," Parks Associates research analyst Glenn Hower said. The network "apparently knew beforehand that Andy Samberg would share his password, and that seems to support the idea that content providers are not overly concerned with password sharing. Launched in April, HBO Now delivers the network's content via the Net to those without traditional pay-TV service. By the way, HBO currently offers a 30-day free trial for new HBO Now customers. The login and password were legit but eventually became overloaded with too many users - a typical HBO Now account ($14.99 monthly) allows only three simultaneous users. He produced an email - in reference to the dragon queen character in Game of Thrones - and password to his supposed HBO Now account so viewers could watch the HBO shows ( Game of Thrones, Veep, Olive Kitteridge) that were scooping up awards, for free. So Samberg used the Emmy Awards broadcast to have some fun. Password sharing is "simply not a big number," HBO CEO Richard Plepler told CNN's Brian Stelter earlier this year.
For now, most video providers tend to look the other way.
And, in general, those credentials are intended to be used only by family members within a household.īut additional unauthorized sharing of credentials will likely cost broadband-delivered video services $500 million this year, according to a recent report from Parks Associates. The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers.Ĭredentials such as an email address and a password are needed to access video services, including Netflix and Hulu.
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